International
Work-conference on the Interplay between Natural and
Artificial Computation
International
Work-conference on the Interplay between Natural and
Artificial Computation
The study of user’s brainwaves applied
to reveal the impact of personalized web content opens the door of
powerful collaborations between Web Intelligence and Neuroscience.
The purpose of this session is to discuss the potential applications of
neuroscience methods and concepts in order to evaluate, design and
develop user satisfaction models for intelligent websites.
During the session some of the potential research areas will be analyzed:
1. Personalization of Web content and Web application design. On the
basis of empirical recordings, it is possible to reveal which features
are relevant for each user,
therefore learning how to personalize both content and business logic in order to improve the overall user satisfaction.
2. New evaluation techniques for intelligent web applications.
Brainwave analysis can provide the mechanisms to record and measure
relevant user behavior patterns
regarding with memory, attention and other cognitive aspects.
3. New methods for user modeling. The data obtained by brainwave
analysis could guide the development of user satisfaction models, i.e
conceptual and mathematicalmodels that could explain not only why users
are satisfied with the provided content, but also predict future
satisfaction.
Please, send any questions, comments or suggestions about IWINAC to the organization staff: info@iwinac.org
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Last update: March 2013. webmaster@iwinac.org |